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Beyond Influence

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  Our business life can be seen as a series of persuasion attempts. Our success at work is often defined by our ability to have others think or act in the way we want. There is an overabundance of advice on how to influence others on the bookshelves starting in 1936 with Dale Carnegie's How to Win Friends and Influence People. Behavioural scientists are conducting endless experiments to test people's reactions to different persuasion attempts. Neuroscientists are reading brainwaves in response to certain stimuli. And this is all valuable information. But, when you see the genuinely talented influencers in action, you'll notice that they move beyond influencing others to inspiring them. Rather than externally applying external temptations to move someone, they tap into the person's core motivations - so they influence themselves to change their thoughts or behaviours. Here are nine ways that you can inspire others: 1. Justice/Fairness We all have a sense of what is f